I had the pleasure of speaking at my alma mater, Wake Forest University, this week to the students of the Entrepreneurship Center. It was wild to be back after 13 years (15 since graduation), intimidating, and inspiring all at once.
One of the lessons I shared was a PR strategy I learned many moons ago from an editor at Oprah Magazine. This method (that also applies to networking) is called the Give, Give, Get.
Check out this short and sweet video on how to use the Give, Give, Get when you’re launching something new or looking to earn exposure.
Also, a delightfully delicious sandwich that takes only five minutes to make. And, my cookware aisle is now live with all my favorite tools.
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